Sports Sponsorship
Sports Sponsorship
Taishin has been sponsoring karate since 2005 and women's golf since 2011, and extended our support to basketball and road running in 2017. In 2018, Taishin became the title sponsor of not only High School Basketball League (HBL) games, but also the largest women's marathon "Taishin Women Run" in Taiwan. Taishin also became the title sponsor of a professional basketball team, the Formosa Taishin Dreamers, in 2020 and established Taipei Taishin Mars in 2023 through our subsidiary Taishin Sports Entertainment Co., Ltd. to expand our support for large-scale sport events. Driven by the same strategy to inspire a virtuous cycle for public welfare, Taishin has chosen to associate sports with its charity efforts as much as possible to attain a broader and deeper connection with the audience. Taishin has been certified for Taiwan iSports for 4 consecutive years in 2016, 2018, 2020, and 2023, and won the Sports Activists Awards for the third time in 2024.
Key Inputs and Outputs
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Karate
Taishin invited customers to donate small sums/invoices through PayEasy, an online platform, as well as Taishin's sponsorship and scholarship. To date, more than 800 economically disadvantaged children have been trained to stand on the stage of world competitions. By the end of 2024, a cumulative sum of more than NT$114.21 million was raised to fund Nantou Youth Karate Team.
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Female Golf
Taishin has been sponsoring female golfers since 2011 and held golf celebrity charity matching matches to connect customers with Taishin-sponsored golfers to participate in charity. Taishin was the sponsor of several prominent golfers including Ya-Ni Tseng, Pei-Yun Chien, Pei-Ying Tsai, Chin-Min Chen, Ting-hsuan Huang, etc. A total of 13 charity golf tournaments have been organized until today, and thanks to the participation of over 640 people, more than NT$22.63 million in donation have been raised. Cumulatively, more than NT$187.9 million have been invested by the end of 2024.
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Basketball
Taishin has entered the basketball field since 2017. In 2023, Taishin established Taipei Taishin Mars, with Taipei as its home court, and received the support of the Taipei City Government. In its first year of establishment, the team made it to the T1 basketball championship game. By the end of 2024, Taishin had invested more than NT$198 million in basketball.
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Road Running
Since 2018, Taishin has continued to title sponsor the largest women's road running event in Taiwan, attracting nearly 70,000 people to participate in the event. At the same time, social welfare organizations have been invited to participate in sports events, so that the virtuous cycle of charity can be continued. By the end of 2024, Taishin had invested more than NT$38 million in road running.
