Charity and Welfare
My One Acre of Farm
Project Summary
1. TS Holdings began promoting the "My One Acre of Farm" corporate adoption platform and the "My Family's Acre of Farm" family adoption plan in 2008.
2. The goal is to establish a new production and sales cooperation platform for Taiwan-grown rice through an innovative contract farming model, boosting rice farmers' income and bringing high-quality Taiwanese rice into households across the country.
Input/Output
Cumulative investment of NT$46.06 million and a total of 404,000 kg by 2025.
Social Impacts
- Encouraging young people's involvement in farming: Attracting next-generation farmers through creation of job opportunities, product branding and online marketing
- Promotion of the branding concept among rice farmers: Introduction of a new production and sales platform will bring more stable income and help rice farmers appreciate the influence that branding, the Internet and marketing may have on a product
- Invested NT$5.348 million in 2025; 36,000 kg of high-quality Taiwanese rice consumed by employees and customers in 2025, with a cumulative total of 404,000 kg
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Invested (NT$ Million)
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38.22
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40.71
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53.48
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Sponsored area (hectares)
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100
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106
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121
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Taishin customers and employees having a taste of Taiwan quality rice (10,000Kg)
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35.00
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36.70
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36.00
Shin Kong One Acre of Farm
Project Summary
1. Since 2017, SKL has established the "Shin Kong One Acre of Farm" project, creating a farmers' market that provides long-term, free stalls to local eco-friendly small-scale farmers as a sales platform.
2. The goal is to use the power of enterprises to shorten food milestones, reduce carbon footprint, and stabilize the income of eco-friendly small-scale farmers, and promote the sustainable development of Taiwan's agriculture.
3. Expanded initiatives for 2022–2025: "Shin Kong One Acre of Farm: Harvest Table of Happiness," "Food Continuity and Food Waste Reduction Initiative," and "Shin Kong Small Farmers' Market × National Chung Hsing University Organic Feast: Organic Good Times." For details of the events, please refer to SKL Sustainability Report CH8.
Input/Output
Since its establishment in 2017, the initiative has cumulatively invested nearly NT$5 million, generating total sales of over NT$30 million for small-scale farmers.
In addition to reducing food milestones and eliminating exploitation by middlemen, the initiative has also enhanced farmers' economic capacity, thereby helping to mitigate the issue of an aging rural workforce.
Social Impacts
- In 2025, NT$634,000 was invested in the Small Farmers' Market, with a total of 78 events held (19 at Station Plaza and 59 at Songshan Financial Building), benefiting 21,840 people
- Food Preservation and Food Waste Reduction – Ugly Produce gets a Makeover: Donated 5 times in 2025 and invested NT$30,000, benefiting 700 people
- Food Preservation and Food Waste Reduction Small Farmers' Table: Launched in 2023, this initiative donates ingredients to food banks and other organizations for food rescue efforts. A total of 11 sessions were held, benefiting approximately 1,120 people. The total value of donations was approximately NT$42,000
- In 2025, 16 organic agricultural product operators from 12 counties and cities across Taiwan gathered in Taipei, with market sales reaching NT$250,000
Power of Love and Extension Programs
Project Summary
1. In 2010, the Taishin Charity Foundation launched the largest charity event in Taiwan - the platform "Power of Love" campaign, establishing an innovative model for charity organizations to help small and medium-sized social welfare organizations resolve the lack of funds/resources and increase exposure.
2. Through the platform, we have gradually expanded the types of activities. The platform actively integrates and links internal and external resources, and cooperates with the Angel Group to implement the "Charity Product Sales," "Charity Art", "Minority Project," "Campus Charity," "Power of Love workshops" and other projects, inviting groups, employees, customers and the general public to participate to jointly create social impacts.
Input/Output
The 16th Power of love campaign in 2025 invested a total of NT$35.8 million in charity funds, and 141 groups received donations from the charity fund.
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Selected Organzation
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160
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167
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141
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Amounts sponsored through the charity fund (NT$ Million)
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32.60
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33.70
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35.80
Mandarin Daily News reading education in rural Kaohsiung areas
Project Summary
1. Since 2014, SKB and Shin Kong Bank Cultural and Educational Foundation have partnered with Mandarin Daily News to implement a long-term newspaper reading education program in the rural areas of Kaohsiung, aiming to enhance the reading and writing skills of rural schoolchildren.
2. The purpose is to leverage core financial expertise and lead more children and the public to explore the financial field. Through newspaper clipping and essay contests, the program encourages students to read proactively, search for information in newspapers and magazines, absorb knowledge, and broaden their horizons. This, in turn, strengthens their writing skills, fosters a love of reading, and actively advances the Sustainable Development Goal 4 (SDG 4) objective of "reducing educational inequality and ensuring students acquire essential knowledge."
Input/Output
The 2024 academic year newspaper reading education program included 13 elementary schools in the four administrative districts of Kaohsiung City.
Social Impacts
- 609 students benefited in2025. Cumulative number of 7,171 students have benefited by 2025.
Pink October - Women's Health Awareness Campaigns
Project Summary
1. SKB has partnered with the Taiwan Breast Cancer Alliance for 20 consecutive years to organize the "Care for Breasts, Spread Seeds of Love" campaign.
2. The initiative aims to address Taiwan's low breast cancer screening rates by raising awareness among women about the importance.
Input/Output
In 2025, we printed 21,500 "Breast Self-Examination Awareness" brochures, and two breast cancer awareness seminars for women were held, with 120 participants.
Social Impacts
- Since 2009, we have participated in International Breast Cancer Awareness Month campaigns for 17 consecutive years, holding a total of 50 breast cancer promotion seminars, with 4,683 participants and providing mammography services to 138 individuals via our mobile mammography unit