Charity and Welfare
My One Acre of Farm
The Caring Taiwan campaign later extended its attention to farming, which resulted in the introduction of "My One Acre of Farm," a corporate sponsorship platform, in 2008 that aimed to promote the sustainability of rice farming in Taiwan and ensure supply of 100% locally grown rice. A household version of this platform was launched on a later date, and together, they introduced the concept of contract farming and gave rise to a new production/sales arrangement that not only increases income for rice farmers, but also ensures sustainable supply of top-quality, locally grown rice.
Key Inputs and Outputs
-
Invested (NT$ Million)
-
35.85
-
38.22
-
40.71
-
Sponsored area (hectares)
-
95
-
100
-
106
-
Taishin customers and employees having a taste of Taiwan quality rice (10,000Kg)
-
32.35
-
35.00
-
36.70
Power of Love and Extension Programs
Small and medium-sized social welfare organizations are limited by insufficient funds and resources, lack of popularity, and are unable to conduct publicity to raise resources. Since 2010, the Taishin Charity Foundation has been hosting the "Power of Love " campaign. It is the first large-scale online charity campaign in Taiwan. Through three simple steps: proposal, voting and implementation, non-profit organizations are taught to be able to learn the Internet, publicity and accountability. And with the spirit of "better to teach someone to fish than to give him a fish", an innovative model of charity assistance has been set up.
-
Selected Organzation
-
178
-
160
-
167
-
Amounts sponsored through the charity fund (NT$ Million)
-
34.80
-
32.60
-
33.70
5 Categories and 8 Targets
Taishin Charity Foundation has been a long-time host of the campaign "Power of Love", to which suppliers, enterprises in various fields, non-profit organizations or experts in relevant fields are invited to partake as strategic partners in this charity effort. Attributed to the unceasing support of our suppliers and communities, we were able to increase our capacity for fundraising and expand the scope of beneficiaries.
Currently, seven target groups across five categories are included in our community engagement efforts, thanks to the continued support and participation of various sectors. The categories are Charity and Welfare, Digital Learning, Social Enterprise, Rehabilitation and Self-Sufficiency, and Public Welfare Communication. The target groups are elderly people, children, people with physical/mental disabilities, disadvantaged individuals, schools/culture and educational units, people living in rural areas, social welfare organizations/social enterprises, people with needs for rehabilitation and self-sufficiency, and young adult students.
Taishin made use of the charity cloud platform idea and organized the participation of suppliers and communities to ensure more effective use of existing resources of enterprises. Taishin Charity Foundation "Power of Love" voting campaign has also changed from only Taishin Charity Foundation itself to adding other co-organizers year by year. Furthermore, as of 2024, 143 social charity organizations have received public welfare funds for five consecutive years thanks to the Power of Love campaign, and have become Philanthropist Alliance, who have continually assisted in the promotion of the Power of Love campaign.
-
Strategic partners
-
- Wang Yueh-Lan Charity Foundation
- Taipei Lungshan Temple
-
Chunghwa Telecom Foundation
-
Foundation for Yunus Social Business Taiwan
-
Welfare Organization for the Elderly, Taiwan, R.O.C.
-
Asian Institute for Impact Measurement and Management, National Central University
-
Target groups
-
- Elder Care
- Child Welfare
- Disabled People
- Vulnerable Groups
-
Digital learning in rural areas
-
Social enterprise
- Local
- Charity
-
Elder Care
-
16 to 35-year-old Students Interested in Public Welfare Films or Communication
In addition to organizing the “Power of Love” campaign, the platform actively integrates and links internal and external resources, and cooperates with the Angel Group to implement the “Minority Project”, “Campus Charity Project”, “Charity Art”, “Power of Love” workshops, “Charity Product Sales”, and other projects, inviting groups, employees, customers and the general public to participate to jointly create social influence.
-
Procurement of Giveaway for 3 Major Festivals
-
Sheltered Workshops Small and Medium Charity Organizations
-
In order to assist social welfare groups in selling charity products, we cooperated with the Department of Graphic Communication of Shih Hsin University during the year to launch the 15|25 Mid-Autumn Festival Charity Gift Box - "Moon Picking Memorial Gift Box" packaging, and used products from three social welfare groups to create millions of revenue for the social welfare groups. In addition, Taishin launches charity product sales from time to time, inviting Taishin employees to purchase products through team buying and get to know charity groups. In addition, Taishin also recommends departments and units to purchase charity product gift boxes given the gift needs of the three festivals as charity souvenirs for customers, thereby increasing the exposure of social welfare groups and improving sales performance.
-
- Gift boxes were purchased from 13 charity organizations
- Total amount: NT$ 2.13 million
-
Art Craft Making in Charity Events
-
Small and Medium-sized Charity Organizations
-
Integrate the resources of Taishin Bank Foundation for Arts and Culture to match artists, art and cultural groups, and art and cultural activities sponsored or organized by Taishin Bank, and invite social welfare groups to participate in events to enhance art and cultural literacy. We also call on professionals to contribute their skills or abilities and organize exchange activities to benefit social welfare groups. In 2024, we continued to match the resources of the Angel Group - National Symphony Orchestra (NSO), OneSong Orchestra, AMBI SPACE ONE and Taipei Taishin Mars Basketball Team sponsored by Taishin to carry out charity ticket donations.
-
- 21 sessions were held
- We gifted 2,500 tickets of art and cultural events
- 100 participating charity organizations
-
Minority Project
-
Small and Medium-sized Charity Organizations
-
We assist small and medium-sized social welfare groups in learning digital marketing skills. We have been organizing Twilight Workshop for 9 years since 2015, offering empowerment courses such as digital, audio-visual, finance, media public relations, social enterprise and leadership summits. In addition, we have introduced various courses based on the needs of social welfare groups, trends, and international concerns. In 2024, we strengthened the digital AI capabilities of social welfare groups.
-
-
6 in Person Workshops
-
200 people attending each session
-
Satisfaction rate for the course was over 90%.
-
-
Campus Charity Event
-
Social Enterprises, Small and Medium-sized Charity Organizations
-
Since 2015, we have brought charity to the campus. In 2024, we continued to work with PaGamO, the world's number one online learning gaming platform, and invited students to learn about charity through missions in the games among colleges and universities, we focused on the industry-academia cooperation of "Times Young Creative Awards" and the "Advertising Department of Chinese Culture University". With respect to the "Power of Love" campaign, a series of collaboration such as key vision submission and campus voting promotion was carried out.
-
- More than 41,000 Students Completed Activity Tasks and Established Basic Concepts of Public Welfare
- A Total of 4,108 Works from Around the World Participated in the Selection for the Times Young Creative Awards
-
We accomplished the industry-academia cooperation with the SOL graduation production team of the Department of Advertising of Chinese Culture University to carry out campus publicity and promotion, and the cumulative number of people reached exceeded 10,000.
